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Industry News
‘Civaro’ to take Hayleys Advantis’ logistics capabilities global
September 28, 2007
The evolution of the Hayleys Group’s capabilities in cargo logistics entered a new phase of global dimensions this week, with the launch of its new brand ‘Civaro’ which will leverage on the group’s existing multi faceted operations to position itself as an integrated A-to-Z supply chain management (SCM) provider of regional and potentially global significance.
The new brand ‘Civaro’ represents a seamless melding of the already established expertise and capacity of several companies in the logistics cluster of Hayleys Advantis, the holding company for all of the Hayleys Group’s Transportation sector entities, to provide customers single-point access to the full range of services represented by the Group.
It also embodies a decision by the Group to take its capabilities in this field to global markets under complete ownership of Hayleys Advantis , on the bed rock of the Sri Lankan multinational’s pristine reputation and strong existing relationships in many parts of the world, Hayleys Advantis Managing Director Omar Raban said.
The result will see Civaro International offering ocean and air freight, inland transportation, warehousing and distribution management, customs clearance and supply chain management in Sri Lanka as well as in India, Bangladesh, the Maldives, Russia, China, Hong Kong, Vietnam, Fiji, USA and in many countries in Europe.
“The launch of Civaro is a significant step towards the Hayleys Advantis vision of becoming a leading integrated logistics service provider in the Asia-Pacific region,” Mr. Raban said. “We have all the necessary elements for this within the Group, in the form of companies specialising in freight forwarding and logistics and others in Hayleys Advantis involved in ship agency, ship owning and management, chartering, courier, container depots, distribution centers, multi country consolidation, travel and airline GSAs.”
As the single brand that encompasses capabilities in all these areas, Civaro replaces ‘Haytrans’ the Hayleys Group’s international freight forwarding brand and will independently expand and grow the new brand worldwide.
“Getting even closer to the customer is key to our global aspirations,” said Shehan Paranavitane, CEO – of Civaro International. “Hayleys Advantis will own all the business represented by Civaro, own the entire process, and build on the strong relationships and corporate culture that have been the cornerstones of our success in supply chain management.”
He said the company has opened its own new offices in India and the USA, while Haytrans’ existing offices in other countries would operate under the new brand name.
With its inherited business, Civaro is already a major player in the region, and would handle the entire export portfolio of the Hayleys Group, which accounts for 2.7 per cent of Sri Lanka’s export income. Other large multinationals are also key customers of Civaro, which at its outset will account for a throughput of about 20,000 TEUs (Twenty-foot Equivalent Units) per year, Mr. Paranavitane disclosed.
This strategic move to establish Civaro and leverage on the existing strengths of the Group is a logical progression that has its origins in the formation of the Hayleys Group’s Shipping Division in 1958, nearly 50 years ago.
The Blue Chip conglomerate thrice adjudged Sri Lanka’s best corporate citizen ventured into freight forwarding in 1986, set up its first container depot and freight station in 1996, launched ‘Logiwiz,’ now the country’s top supply chain management company, in 2002, and ventured into ship owning and multi-country consolidation in 2003.
In July 2005, the Hayleys Group’s multi-faceted transport sector businesses, then represented by 23 companies and estimated at Rs 1.8 billion, adopted the single corporate holding company identity of ‘Hayleys Advantis’ to encapsulate and project their unique and multi-sectoral capabilities, growth potential and corporate lineage. In the year ending March 31, 2007, Hayleys Advantis contributed Rs 3.2 billion to Group turnover.
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